As modern technologies bring user and supplier much closer together, daily proof that Laerdal programs are really making a difference illustrates that together it is possible to fulfil audacious commitments. This can strengthen even further the trust in the meaningful mission – thus adding to the sustainability of the company culture.
Hanne Lærdal stresses the crucial importance of the company vision and mission, doing the right things at the right time, and working continuously to improve the situation for users and collaborators. “We must continue to build strong relationships based on mutual trust.”
Her brother, Jon, emphasises this when he underlines that making the company strong and relevant in the future is a matter of meeting needs with delivering ever better value. For an illustration he refers to John Deere, an agricultural machine manufacturer: “They moved from making tractors for the farmers to do all the work to deliver new solutions in the form of crop optimisation. People have been linear, but now suddenly the world develops exponentially. By applying enabling technologies, we can help people plug into each other and into networks, and we deliver improvement for lay people as well as professional workers.”
The establishment of Laerdal Global Health in 2010 extended the mission to help save lives to include low-income countries. This opened a huge potential for saving the lives of mothers and babies and increasingly those of adults suffering from the ravages of ailments such as cardiovascular disease – no longer the blight of richer citizens alone.
The task is enormous, requiring wide networks and collaboration to disrupt costly and insufficiently effective systems and replace them with true innovation and rapid implementation. This demands new approaches also to financing. Thanks to the values that the founder lived and passed on to the coming generations, Laerdal can contribute on a wide scale, including through the recently established Laerdal Million Lives Fund.
Balancing the shared goal of helping save one million more lives a year by 2030 with the need for financial success to provide the resources needed to meet this goal is not an easy one. But, to quote the founder: